The significance of astrology was well known to the people of ancient times. Scholars have found evidence of the use of astrology in the form of cave drawings, manuscripts, and Egyptian pyramids that date back to pre-historic times. Over the years, astrology is suddenly in fashion, again. The millennials have embraced it and even made a run with it. We are living in times where feelings of loneliness and not being appreciated enough are prevalent. In times like these, astrology provides a sense of solace as people look up to it to find out when things would get better in their lives.
Astrology in the Age of Internet
With the overwhelming access to the Internet around the world, online astrology has witnessed a considerable boom. What makes online astrology more popular than the traditional methods is the availability of in-depth information online. Moreover, the COVID situation has only added to its popularity. Indians are not simply cooking, Instagramming, or binge-watching Netflix while at home.
They are likewise visiting online astrology services and associating with online astrologers to know their post-corona future. Even though our fixation on talking parrots and gem balls goes back a long way, the pandemic and the elongated lockdown has promoted our faith in pseudoscience.
Whether it is career-related advice or views on the stock market, people are looking at such online portals for answers in these times of uncertainty. In fact, according to Google searches, the word “astrology” has been one of the most searched words on the internet since March, right after the COVID situation in India started to worsen.
The reason for the popularity of online astrology can also be credited to the fact that it provides more scope for customization, as compared to the mundane horoscope predictions offered by newspapers and magazines wherein they only used to cater to the working class into spending more money, traveling more often, and focusing more on their careers.
The Future Ahead
The way ahead for online astrology lies in its relatability and its competence to reach a wider audience. Let us look at a few ways how this can be achieved:
-Social media applications like Twitter and Instagram help online astrology services to signal updates to their fans.
-Old-school images of constellations and star signs should be replaced with more aesthetically pleasing images with subtle artistic shades.
-Astrology is compelling content, but like everything else, great marketing skills should be its forte. The domain of online astrology is laden with the extensive trait of personalization.
-With a generation as witty and as stressed as ours, we can always meme up our sorrows. There have been various online astrology portals that have attempted to address the grievances of the masses while also comforting them by suggesting to have a good laugh about them.
-Popular online astrology portals and apps write futuristic predictions with a tint of literary flair and satirical humor.
The younger generation is drifting away from religion, and embracing the magnanimity of spirituality. They are trying to attain harmony with their inner-self, their actual being. Suffice it is to say that the ailment of stress and uncertainty about the future has found the perfect balm in astrology.
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